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Dec312011

Why have a coach in your corner?

Saturday, December 31, 2011 at 5:28PM

Why have a coach in your corner? Whether you are a small business or someone looking to get their financial plan back on track - the same question comes up: why?! This is not a post that is geared to swoon you into having you suddenly realize you need someone like me and to hire me right away. It’s quite the opposite actually. I want to objectively list some of the benefits that go with coaching so that you have a clearer idea about what business/finance/money coaches actually do. First off coaches are like cookies - you can make 10 batches from the same recipe and have them all come out differently. So no angry emails about pigeon-holing.

The Need:

Your stuck. Well, maybe not totally stuck but you have questions. The kind of questions that take more then just a Google search to figure out - if you even had the time or the inclination to sit and really look through the 100’s of possible links that might have what your looking for in the first few search pages. Not stuck - then how about frustrated. Frustrated that your business or personal finances aren’t where they should be. Frustrated that you had a plan, thought you stuck to it (relatively) but the results aren't what the plan dictated they should be. Lastly overwhelmed. Overwhelmed by your systems or processes that were supposed to stream line your business. Overwhelmed with your Quickbooks or employees - might need some help just managing all the resources you have.

Those are some of the most common needs I run into. They aren't all of them by far but you get the idea.

How Coaches Serve:

Coaches don't have all the answers or a magical fix-all program to follow. Good consultants and coaches are, at their core, great listeners. Actively listening and asking the right questions is how we get to the heart of the problems. After those initial conversations what we do is work through our notes, experience, and tool bags to put together the start of a plan for your. That plan will work to maybe put out some immediate fires, maybe be exercises for you, or even more questions. The ultimate goals are always to try to provide a long term and sustainable solutions to your needs. With that a coach might be technically proficient but they should also be compassionate and a bit of an armchair-psychologist/sociologist because modifying behavior is often the core of a coaches work.

Coaches mentor and focus on creating experiences that will benefit the clients. Some coaches might have the resources to put you in contact with different parts of your newly adjusted supply chain. A coach might be a mentor to you - someone who will help you emulate their successes. Coaches should ultimately provide you with something that will hold you accountable. What actions are you taking, what are your goals, where were you trying to get to before you solicited the help of the professional coach. There should be just as much emphasis on the work you will do as there is on the work that the coach does for you. If we do a good job when we leave you (as a client) should have some solid infrastructure and lessons to keep relying on that will push you forward.

That should be enough for a first lesson in what coaches and consultants actually do. There are a ton of us out there so if you are in the market for one make sure you ask lots of questions. DO NOT GET SOLD ON QUICK FIX PROMISES! Sorry about the caps but if you are skimming this page I wanted to make sure that you stopped to read that. At the very least shoot me an email because I would be happy to do my best to answer any questions you have.

Hope you have a great New Years Eve!

Nunzio Bruno |

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