Getting Serious About Marketing
Monday, June 6, 2011 at 11:00AM I'm still activley looking for advertisers for Financially Digital. I'm looking for reputable businesses who would like to enjoy the benefit of being affiliated with an equally reputable content producer. I've turned down a lot of less than adequate requests but I will be starting the next round of posted ads soon. Please email me for details. Thanks!
Developing a trackable and effective marketing strategy can be a daunting task. How do you make sense of counting clicks, engagement, ROI, and conversion rates. When you are most of the elbow grease behind the scenes, sometimes doing the work is more important than tracking the web metrics. There’s no doubt that more and more commerce is happening on the web every day. So after you cover the traditional “Four P’s”, and some guru’s take on SEO of marketing how do you position yourself to constantly be getting in front of the right eyes. I’m a huge proponent of leveraging the tools and expertise of people in the marketing industry to help me do the work rather than have me re-create the wheel. Enter marketing automation software. So let’s get in on a quasi-review quasi-education about Manticore Technology and its software.
There are a ton of companies out there offering marketing software packages but I want to focus on reviewing one in particular. Manticore Technology and use them to explain what you should be looking for in a service provider. When you are looking to do business with anyone what are the first things you really look at: who they’ve helped already and how long have they been doing it. The next thing is those businesses success stories. I was really impressed with the scope of businesses engaged and their stories – I’ll just leave it at that. You are probably thinking that you don’t need to spend money you don’t have on a system that you aren’t going to use. That’s where this firm, a good platform and good service come into play. What is marketing automation software though?
Marketing automation software is really a way to bring all of your marketing efforts together from plan to data collection to reporting results. It encapsulates all of your online, email, social media efforts along with the real life sales processes and customer relationship management processes (CRM). It’s about streamlining the sales process to make sure that all of your efforts and resources are being used as efficiently as possible. Everyone from heads of marketing departments to freelancers probably have a process to help generate sales – the marketing automation software ties it all together. Just because you have a good system doesn’t ensure success though, you need to have great people and a great curriculum to follow.
When you are talking to marketing buffs and they tell you how great they are at lead nurturing you should ask them about their success rates. Just because you can bring eyes to a page doesn’t mean that you can get them to buy – it’s the horse to water adage all over again. A company like Manticore takes an interest in educating respective marketing departments to not only brings traffic to their cause but through the rest of the sales cycle. It makes sense if you think about it. If I have a product that is an amazing tool but I don’t teach anyone how to use it then it doesn’t really matter what that tool was used for because it’s a paperweight now. This business is not just about selling a product but about educating marketers to do their jobs the right way – which is why I thought it would be good to give them a bit of a review here at Financially Digital.
The moral of the story here is that you have to have a game plan for attacking your markets when you are in business. You have to have a way to see how your resources and projects are being received so that you can get the best efficiency out of them – make more money. Marketing automation software is a great way to keep it all under one roof. All your customer/client data, marketing efforts, and sales processes all in one place and repeatable so that anyone can pick them up and run with it. Make sure that you aren’t investing in a product alone though, it’s the support system that will help you use the tools you choose to their fullest.
Marketing, entrepreneur, small business in Entrepreneur 
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