Consult Corner: Occupational & Regulatory Toxicology

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I have absolutely no chemical engineering experience - I even mix cleaners under the sink sometimes, that's how little I know about chemical safety. What I do know though is that Larua H. Robinson has done a great job presenting herself as an expert in her field. First off you can find out more about Laura at her site Occupational & Regulatory Toxicology. What Laura and her team do is actually pretty interesting - they represent people in workplaces that have been exposed to hazardous chemicals wrongfully in the work place. It could be anything from side effects due to unknown exposure to firms not using best practices when their employees are handling some pretty caustic stuff. 

From a usability stand point her website is very clear and concise. She does a good job of integrating video through out the site to add authority to her web presence and voice. Everything is laid out very simply and I'm inferring it's because her audience could be from any level of technical experience. That's a great thing! As you are traversing her site you will find all kinds of accolades for each of her clearly defined services. At the bottom of her site she offers resources to help her readers better understand what she does and how she can effectively serve her niche. 

Outside of a Skype widget and the YouTube videos I'm not too sure about the social media integration up to this point. When you have a message as specific as yours Laura I would encourage you to take advantage of every opportunity you can to get that message heard. Along those lines your contact information is very easy to find as it is right there in the main banner of the site. I've listened to the videos and read the notes from satisfied clients and I was thoroughly impressed. As added value I found worksheets and resources to help readers familiarize themselves with what might be an overload of information. For someone who is looking for representation there is no doubt that Laura is not only an expert at what she does but is someone who will always work in her clients best interest. 

A pretty simple design but the content and message is what really shines through. 

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