The digital world we live in today throws information our way at the speed of light, with so much to take in, in so little time. While clicking and refreshing your feed after every ten seconds has become the norm, attention goes as quickly as it comes. In these very quick,
‘blink-and-you-miss-it’ times that we live in, the onus of ensuring that the audience pays attention to a brand is very important. Most of the larger companies spend around half of their profits to market so they reach a larger audience. After all, to ensure people remember your brand, you need to give them something memorable to remember you by.
For companies and brands to ensure that they are talked about they need to interest people and turn them into loyal customers, which should ideally be the end goal. However, with brands constantly competing for people’s attention, how does one ensure that they leave a lasting impression over another?
59% of people prefer products from companies and brands that they are familiar with, which begs the question of how new ones start competing in an already crowded market? How can you get acquainted with people so that they head to you when you can offer a service they want? Here are a few ways that would assist in standing out from the clutter.
Stay Active In The Online World
Remember what we said earlier about people and their attention spans? Social media is a blessing in this scenario as nothing engages with an audience more than getting their dose of regular scrolling every day. Staying active on social media platforms ensures people know your brand exists. Post on social media once every few days at least. Know when you get maximum engagement and work around posting at that time to gain the best advantage.
Post Stuff That Makes Sense
Constantly promoting yourself or your products and business is only going to help you lose followers. So rather than going on and on about what you offer, focus more on creating meaningful connections. Put up helpful information and be authentic and honest when creating a brand personality. It is vital to focus your energies on genuinely helping people.
Build Trust
How else is your audience going to rely on you when they need you? Blogging is one way to interact with your people productively as people come to depend on your area of expertise. A research study on Heidi Cohen’s blog states that around 37% of marketers consider content marketing productive to build relationships, generate leads and enhance sales. So if you are looking to build your online presence and forge a reliable and authentic image of your brand, there is no better way to do it than through fact-checked blog posts.
Create A Visual Appeal for Your Brand
The first thing that grabs attention is being visually appealing, so put together a well-planned visual picture. Brainstorm on identity and work on a visual concept based on this identity. Ensure that you work on evoking the same appeal, emotions, and links on all social platforms, where you intend to post your content. Moreover, it is vital to find a reliable printing service provider. You can then develop business cards, stickers and other promotional materials seamlessly.
Don’t Be Afraid to Get Emotional.
Unless you want to portray yourself and your brand as a robot, don’t be afraid to get emotional. Call positive emotions and invoke empathy to give your brand that added edge. All the branding and perfecting your logo is useless if you do not have an emotional connection to your brand. If not, it is only going to make a better marketing budget and reduced prices for people, but they would ditch you and head to your competitor.
Have in-Person Events
Want to know the best way to get people interested in your company culture? Have in-person events. You can showcase your culture from the kind of music you play to the overall design. Add value to these events by giving people ‘to dos’ rather than takeaways. You are sure to obtain feedback almost instantly.
Lay Emphasis on Benefits
Customers are not interested in the features that come with a brand, they seek to understand the type of benefits they can obtain from these features. Many professionals do not understand this and focus their branding messages entirely on features. They leave the responsibility of finding out about the benefits to the customer. So rather than long, winding messages, keep the product or service benefits, precise, to the point and with the most significant ones appealing to the audience. Make people aware of what makes your brand unique from the rest.
Stay true to your brand values. Put together values for your brand and stick to them. People prefer going in for a brand that blends in with their own set of values. Be honest and loyal to your audience. So if you are saying that your product is environmentally friendly, see that you follow through with it. People love an up-front and honest approach and are sure to reward you with their loyalty. So go ahead and leave a mark on your audience and make your brand stand out from all the rest.
Brands are also careful about the people they started hiring. They make sure that the people they are bringing on board do not have a criminal record. When there is a spike in the number of people with the Coronavirus, most authorities implement a national lockdown with people having to stay indoors to reduce the number of people affected by the virus. These changes made it challenging for brands and companies to function since they had to keep taking a break and reopening.
During application processes and interviews, companies were asking for people to provide information and a background check. Getting a background usually took about two weeks to a month and sometimes even more time, depending on how detailed it had to be. There were instances where they had to coordinate it with the police department, so people started keeping their information ready before applying so they would not delay the process. Companies did not want to be affiliated with people who might have misdemeanours since it might make coordinating with clients challenging.