The way people pay has changed forever. Cash is no longer king, and contactless payments are now the norm. For charities, this shift presents both a challenge and an opportunity. As fewer people carry cash, traditional donation methods are becoming less effective. However, by embracing contactless giving, charities can future-proof their fundraising efforts and unlock greater support from donors.

The Decline of Cash and Its Impact on Charities

Not long ago, dropping coins into a collection bucket was second nature. But today, most of us are far more likely to tap a card or use a digital wallet. The statistics speak for themselves – debit cards overtook cash as the UK’s most popular payment method years ago, and by 2023, only 22% of transactions involved physical money. This shift spells trouble for charities that have long relied on cash donations.

With fewer people carrying spare change, donation buckets are seeing less action. Even well-meaning supporters who want to give often find themselves unable to do so simply because they don’t have cash on hand. This change isn’t slowing down, making it clear that charities need to adapt to keep their donation streams flowing.

The Power of Contactless Donations

Contactless technology has revolutionised how people shop, travel, and now—how they give. By introducing contactless donation points, charities can remove the barriers that stop potential donors from contributing. The benefits are undeniable –

• Increased donations – Charities using contactless solutions have seen an uplift of 64% in donation income. That’s a game-changer.
• Ease of use – Donors can give with a simple tap, making the process quick, hassle-free, and convenient.
• Boost to cash donations – Interestingly, when charities introduce contactless options, they often see an increase in cash donations too. More donation opportunities simply encourage more giving.

Making Contactless Giving Work for Your Charity

Embracing contactless doesn’t mean abandoning traditional donation methods. Instead, it’s about offering more ways for people to support your cause. Here’s how charities can get started –

1. Invest in the right technology – Choose a reliable, user-friendly contactless donation device designed for charity fundraising.
2. Place donation points strategically – Whether at events, in-store, or within high-footfall areas, ensure your devices are visible and accessible.
3. Educate donors – Many people are happy to give but may not be aware of contactless donation options. Use signage and online campaigns to spread the word.
4. Integrate with digital fundraising – Combine contactless giving with online campaigns to maximise reach and impact.

The Future of Fundraising is Contactless

Charities that adapt to this new era of giving will thrive. By making it easier for people to donate in a way that fits modern spending habits, they can secure more support and continue making a difference. The transition from cash to tap isn’t just inevitable—it’s an opportunity.

At GoodBox, we’re dedicated to helping charities embrace this shift. Our contactless solutions are designed to make fundraising seamless, secure, and successful. Want to future-proof your charity’s donations? Get in touch today and let’s make giving easier than ever.